Redesign an Online Store Only As an Investment Vs. a Budget Decision
So, you made a decision to get your online store a new face and even a lift at the backend. Beautiful! You are on the road to play the big leagues. Maybe, or maybe not.
The difference lies in how you approach your decision. If you are still making it from the place of the budget that you are comfortable with, you might as well save the money and do something better with it. The redesign on the budget will not pay off. Moreover, you will have to get another budget to do the rework or get to the bare minimum of bells and whistles from the original idea.
If you truly set your mind to up the game of your online sales, would you hire someone from the side of the street to fit your budget? Probably not. When you have your $5 budget, you go to a fast food place and you know it will fit the bill and what you get is what you pay for. When you are serviced at a nice restaurant that does serve quality food prepared by chefs, would you expect to pay the same $5? No. So, why do you think it is different for professional services?
If you are hiring an expert and trying to fit him or her into your budget, clearly you are not committed to make this breakthrough to play big in ecommerce. You are focusing on the wrong measures – budgets. And perhaps, you are not in the right mindset yet to make this decision, because you are in the maintenance mode. You are good at keeping the operations on as is, status quo basis. So, do not expect to evolve in leaps by doing so.
Making business decisions while hiring or redesigning on a budget works poorly for big organizations or small ones. I have seen it happen many times in my corporate career and now with entrepreneurs and startups.
Budgets are stupid measures, artificial and lead to mediocre but comfortable performance. So, why bother? Tweet this
I am not saying you need to drop all cash like there is no tomorrow. I am saying if you want to make a shift, get real with what it takes.
Experts in ecommerce or any other area, are brought to the project for the speed of time or speed to market so that you make a step up or two on the ladder of your online sales growth. Tweet this
If you keep doing the same budget redesigns, you will remain in the same sandbox of the small mom and pops that hardly make it. You hire experts not to prove you for an extended period of time that their strategies and tactics work. In reality, you have no time for this long courting. In fact, it is a waste of time for both of you. You might as well hire someone full time or figure it out yourself and prepare to take your sweet time to get there. I would say 2 years at least.
If you do want to get to the next level, you should look at your site redesign as an investment. How much more sales in dollar value would you get in the following 6 months after your investment? If it is a 1:10 ratio, it is already a good deal. How much will you save if you make timely improvements to your site experience while working with the experts that know their stuff?
You would not hire an intern to do your heart surgery, would you?
So, if you are determined to start making more profit in your online store, consider site front-end changes, tests and redesigns as investments vs. budgets. Because, if you want to fly with eagles, stop thinking like a chicken.