CommerceBrain partners with Compete
I am excited to announce our newly formed partnership with Compete, a market research and online competitive intelligence company.
I have used Compete tools since 2008, participated in its user feedback panels and watched it grow its software offerings as the online market developed.
The top 3 reasons I love this tool:
- Compete, a panel-based online behavior tool has the biggest sample of users (over 2 million) which makes it a solid representation of the US online population.
- And, it is so much more cost effective than any other online intelligence provider by thousands of dollars.
- Compete gives you enough insights to make key marketing decisions & very much spot on the data if compared to your internal site analytics. Tweet this
I do see Compete as a must have tool for marketing managers, SEOs, entrepreneurs. You can easily track online performance of partners, competitors and gain deeper insights on marketing programs and campaigns from the industry perspective.
My favorite reports include: referral traffic, breakdown of search traffic into paid and SEO, subdomains and industry categories. Yet, if you are more serious about your analytics, you can get path-to-purchase competitive benchmarks and get real data on how your engagement and conversion metrics stack up against the industry, pre and post your site redesign.
As I will be sharing more industry insights on ecommerce and online marketing here or Memesponge blog and during my keynotes, I will demo more examples of Compete application.