eCommerce consulting and training for startups, entrepreneurs. x

About Yulia V Smirnova


Hi, I am Yulia V Smirnova, an online marketer, eCommerce queen (as people in the industry call me)
and a founder of, a consultancy for eCommerce startups launching to market,
or growing their businesses 
to the next level.

I also teach, collaborate and work with eCommerce entrepreneurs 
all over the world, practicing their expertise full-time in big eCommerce companies or 
applying what they learned from me, elsewhere or on their own experiences in their 
new ventures. Plus, I advise a select few startups in the Bay Area on growth marketing 
and engagement (mobile app products, consumer-centric marketing and scaling the user base).

  • Charong Chow

    Preggy App, Sr. Content Marketer

    Yulia Smirnova is a real find. She is not only personable and easy to work with, but she has invaluable marketing and startup experience. Yulia helped us create precise and easy to use marketing strategy and workflow plans that allowed our team to hit the ground running. She had awesome advice to increase the conversion rate of our blog and website, and she offered real user growth tips that we implemented with excellent results. I would highly recommend her if you want to get the job done.

  • Laura Dilley Thomas

    CastleBaths, eStore Owner
    I am so thankful for Yulia’s eCommerce video course for entrepreneurs like me; it is indeed an excellent course! It is exactly what I needed more than anything else and I have been in the ecommerce for over 7 years and thought I knew quite a bit. I went through the videos, and within weeks, hit my goals of increasing conversion rate by 39% and AOS by 30%.
  • Chanel Martin

    Co-Founder, COO at Techturized Inc.

    In 30 days, we got clarity and a plan of action for our vision, the step-by-step go-to-market plan with tons of competitive ecommerce business insights and user acquisition strategies.

  • Don Davis

    IRCE 2013, Internet Retailer

    I can’t say how good a KGB agent Yulia would have made, coming from the Soviet Union, yet she surely has the makings of a fine investigative reporter, given the exclusiveness of the insights shared at IRCE 2013 event on Facebook for customer acquisition.

  • Lisa Milton

    CEO of AzapRegalos

    Yulia delivered an ecommerce marketing plan at a fairly impossible timeline - 4 weeks. We implemented right away a number of concrete strategies and tools for the Xmas campaign and the ones that would serve us for a longer term.


I started back in 2013, based on the increasing demand of consulting requests, 
which I got, while I was still working for and eBay and while attending and speaking at 
 industry events on topics of growth marketing, SEO, conversion optimization and eCommerce business. 

Being a practicing expert in the field allowed me to meet various people easily and share my knowledge 
and experience, which naturally evolved into consulting projects and soon official launch of

In 2014, I published a book on eCommerce growth based on working with over 55+ experts in the industry.

I have practiced in the industry myself for over 10 years, as a marketer, product manager, speaker and blogger. 
Prior to, I made online experience simpler for customers and profitable for business, while 
working for, (an eBay company), Texas Instruments, Microsoft and Intel. 
I also used to blog on intelligent marketing insights at I received my BA in Marketing
and Advertising Management and MBA from Portland State University, and MA in Foreign Languages Teaching
 from Sakhalin State University.


Organizations I worked for partnered with……
PedigreeDigital Week ESPM
ecommerce events speakers

internet retailer partner ecommerce

ConversionConf2014, partner

Internet Retailer Conference Speaker

eCommerce Thought Leadership

eCommerce industry speaking

Listen to my eCommerce workshop

How To Save Over 650% on eCommerce Operations
March 4, 2014 in San Antonio
600 attendees

Watch my speech

Profit from Facebook for Zappos and Eventbrite
June 4, 2013 in Chicago
9000 attendees


Watch my keynote

What drives conversion?
August 25, 2012 in Sao Paulo
2000 attendees

Watch my panel

eCommerce Similarities and Differences in BRIC
August 3, 2013 in Sao Paulo
3000 attendees

Watch my keynote

Trendsetters in eCommerce Marketing
March 15, 2012 in Sao Paulo
1000 attendees


Watch my interview

March 15, 2012 in Sao Paulo
1000 attendees

Book Published on eCommerce Business Growth

Tap into the experience
of 50 + eCommerce experts
entrepreneurs who did that

  • 26 check lists with 228 tips from over 50 experts (including me).
  • 92 proven tools, technology and service providers that successful eCommerce sites use.
  • 8 exclusive bonuses with discounts and savings otherwise not available elsewhere.
Grow and Scale Your Online Store To Profit


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