Top 10 Internet of Things Products I’d Love To Own
The Internet of Things (IOT) is gaining momentum across industries, including eCommerce. It does have plenty of challenges to tackle before adoption becomes mainstream. Yet, smart devices that connect and talk to various systems do offer a better quality of life and consumer experience. Imagine the possibilities through a good visual Libelium folks shared.
Although the landscape is quite busy, there are only a few products that proved to be quite useful.
Given the fact that eCommerce loves unique products, it is a profitable niche for ingenious entrepreneurs given the price range above $199. Some, in the industry (Braintree), calculate monthly grossing payouts of $1000 to $2000 (see the infographic here) on top of the device sale portion. Plus, some products, like Amazon Dash also drive more repeat purchases of other consumables, becoming a new channel of repeat sales (an easier way to convince your heavy users into a subscription mode if they already leverage Prime or Dash products). Others are simplifiers in gaining more quality of life, if they deliver on the promise.
Inspired and curious, I went in the search of such and found top 10 iot products, I’d be happy to own:
Wow, what a useful product and repeat purchase device. You’d think it is only for heavy & busy users like moms ordering detergent or business buyers like laundromats for that matter or office managers, restocking on stuff. Yet, if you look closely, it could be a good brand awareness and repeat purchases element for standalone eCommerce brands in skincare or pet products. So, if you do sell on Amazon beyond your store and you also have consistent repeat buyers, why not offer them to request a dash button as an option, especially if you know they are likely to use it already for other items. So, as a consumer, I would very well enjoy such for Espresso cartridges and Andalou face creams. And as a business, I’d play with an offer to request it in my site/app personalization messages and display ads (Facebook ads, Instagram ads). Again, it will work well for business audiences, so if you are selling office gifts, why not ship dash buttons to admins in your area and get them adopt your products for all kinds arrangements.
Makes life easier since it acts like your personal assistant that can do any ordering, turning on/off connected home devices or operate messaging activities. The reviews cover use cases for independent living for seniors and disabled, busy and single at home freelancers that would use some company, multitasking soccer moms and more. If I were a brand of any device, I would invest in an app that can be connected to tap into a new audience. If I were Instacart, I would integrate as well to be able to accept orders or shopping list sharing. If I were selling language learning classes, I would tap into the system.
These I just want to own once my wireless Beats by Dre wear out completely. Based on a very thorough review from the Verge, this could be equivalent to my current experience minus the wires and ear shaping hooks that are getting pretty torn after 2 years of heavy workouts, ins and outs in the office, car and anywhere else on my Beats and a mic to have a phone call. I am in them almost 6 hrs a controlling my environment: enjoying workouts without waking up family and neighbors, running nature sounds during work to keep the focus on and listening to the audio books during the times of commute or chores. From the eCommerce industry perspective, I love the site design and experience both on the desktop and mobile (all via a WordPress platform) and simplicity of copy. I know what I am getting and that is all that matters.
Strikes me as a handy high-tech car accessory, usable by those not owning Tesla or new cars. Most of us, have our iPhone and Androids attached to the dashboard to get us to the right place. Yet, the dashboard camera and gesture controls sound like nice additions to your car experience. For any car accessories retailer, or a marketplace, this item would be a great addition to add to the catalog and run your re-engagement, “what’s new campaigns” for car enthusiasts, willing to part with $499 and getting back to shop on your site.
Avea smart lamp helps you set the mood in your place and projects the lighting and relevant imagery per your choice on the app. I love the idea and totally see using it in my home, controlling the visuals and setting the tone as I do with the audio above. It is not exactly the holographic recreation room one can experience in the future per Star Trek Enterprise (recall the early episodes), yet close enough. I could see it as a great accessory for a heavy traveler who wants to have some consistency in the environment he or she stays in, especially if all the hotels you choose look the same. Or for your home to control your going to bed process and wake up moods and occasional parties. For $40 a piece, directly or on Amazon, it is a handy gift item. I am sure users of Calm.com, meditation fanatics, and youtube users who run mood music would be open to exploring the idea of owning this product.
Sounds like a perfect gift for a couple or anyone lately immersed into increasing the quality of his sleep time. The product makers promise you to learn lots of details on the environment and your sleep patterns, which later you can use to regulate and adjust. It connects to Nest and other devices. Conceptually, a smart mattress cover sounds intriguing and the fact it is anti-wearable makes it even more appealing. For home design stores and gift marketplaces, a nice addition to generating interest and action in upgrading the sleep experience, whether with smart covers or luxury cotton bed pieces.
A quite expensive item ranging at $1500, seems like a novelty kitchen accessory that will make your slow cooker look as outdated as a stone age utensil. I’d be scared to cook in it initially to make it dirty. Yet, one can watch the meal being cooked in real time and via a video . One can measure it and pair with recipes. It would be great to operate it from distance on your app. Right now, it looks like a fancy gift for folks who have a modern version of Downton Abbey estate in SF with the reduced space/square footage given the cost of living here (hence a small compact size). I’d use the hype to sell existing well-tried utensils by coming up with a number of creatives to dispell the myths. Thus, even high-priced new products, competing with yours, could be a great source of creative ideas for customer acquisition during the holiday season while riding on their novelty factor and PR traction. They have to educate about a new level of a cooking experience while you oppose with reality-proven stories that sell and reviews that back you up.
CleverPet gets your dog to get busy while you are not around. Of course, it depends on the dog as some would simply ignore the toy. Yet, this smart product allows you connect via an app and play with your pet or train him while you are not at home. I’d say it is a great gift and a solid acquisition target for a bigger pet goods retailer, once the demand and supply are proven with the market at least during one holiday season.
One reason I do not have fish is that it dies easily if you are a novice. In my childhood, I had too many fishes getting spoilt that left deep childhood wounds (well, not really). Yet, now you can have this experience of pet fish ownership with a smart aquarium making it error-proof to own it for a while. This looks like an awesome gift and a co-marketing opportunity for online shops selling fish food or fish themselves.
10 A Smart Desk
Well, to call it smart in the current context of connected to other devices is a stretch, I admit. Yet, the designer took advantage of the growing trend and created a product that works, and adjusts at the touch of a button. Also, can look good if you choose the parts to match your home office. So, you get an ergonomic piece with a decent look with a convenient button-push operating function. Plus, extras with a shape of the desk (it hugs you). For all of us, spending more than 8 hours at the computer, it is a great investment and a good gift. The push of a button concept, so appealing to any consumer plus a trend of standing desk gives light to a good alternative to an average office desk. I’d be happy to own it as a gift or when my home desk breaks all of a sudden.
Though this niche is still in its infant stage, I’d pay attention to the emerging products and:
- Leverage their PR, traction, use case scenarios in marketing the conventional products, proven vs. smart on paper and not so “smart” in reality.
- Bring back the attention to my site if I sell gifts merchandise, by fetauring them in my ads and content.
- Use their adoption as another channel to get repeat purchases if I were a branded ecommerce site.
- Learn more about my audience through simply observing the ingenuity of other entrepreneurs who listen to the market needs or their keen inner voice.