7 Celebrity eCommerce Sites To Shop & Learn From
eCommerce business is a way to create more income, if you have celebrity power, or public credibility through any kind of work: movies, TV, modeling and sometimes simply being rich, enigmatic and famous. It is not wonder that there are ecommerce sites that leverage the power of the personal brand for customer acquisition and sales for derivative products and services. Here are the 7 celebrity driven eCommerce businesses to check out and learn a few tricks and emulate for yours.
launched in April 2015, enjoys 34% of traffic just from Twitter only (Ellen has a huge audience with her TV show), nothing seem to be done on paid acquisition, yet you can see product placement partnerships with other retailers (which results in 14% referral traffic, plus some PR articles). Ellen has a platform that she built over years, it is probably selling well, because fans buy. Yet, I am sure there is more opportunity for higher scale of growth in turning the customer acquisition professionally.
by Gwyneth Paltrow enjoys over 300K since 2013, attracts 36% monthly of fans reading and shopping on it, 7.4% from organic Facebook efforts, 23% from referrals and 23.53% from search, 2.6% from Pinterest, 1.57% from YouTube and 1.37% steadily from Huffington post. The site evolved from her “kitchen” to share tips with close friends (so that her story tells) and indeed the site offers a blend of lifestyle curated products (it even has a Spotify list) that matches Gwyneth’s brand.
3 The Honest Co
Honest.com launched by Jessica Alba, started as a mom products category was rather successful in selling products for busy mommies in bundles and to this day enjoys over half a million of UV. The brand since then, developed into other product categories (a new site for skincare products HonestBeauty.com). The new site leverages the popular HTML5 video, and an interactive feature to choose a trial package, was launched in July 2015. Moreover, it also uses a custom bundle feature (and a bundles strategy that proved to be profitable in the prior online store).
is a labor of love by Michelle Phan, who developed an audience over the years ranging in 8M of Youtube subscribers and 300 videos since 2007. Now the channel has over 10,000 creators, operating as a studio that engages its fans and subscribers. If you are in the beauty or skincare category, you should be watching Ipsy videos and studying Michelle’s personal Instagram. It is a work of art, I spent hours just exploring. It is also good to explore the story behind this ecommerce entrepreneur.
has her own luxury ecommerce fashion site that blends well HTML5, minimalistic design and separate experiences for shoppers and for buyers. It looks superb, runs on Magento, yet could work better in terms of site speed. Plus, you get stuck in some pages because of that. Yet, the minimalistic design is well executed.
Rachel Zoe also entered into the ecommerce game with her subscription store and it surely has no traffic problems (with over 200K UVs monthly), given her profile and expertise in fashion: plenty of referrals from other magazines and social sites, with lean backend (powered by WordPress and WooCommerce) and well leveraged personalized email marketing (driven by Powerinbox).
has a long history and probably the first site that ever got on this path of celebrity powered online business, was launched in 2000 by Natalie Massenet with a seed fund of 1.2M, proving the business model of editorial + eCommerce. The differentiating parts are surely a superb exclusive content every time. If you can get that, you are golden.