21 Shark Tank eCommerce Startups That Inspire With Unique Products
One of my latest pastimes involves watching Shark Tank on Hulu, which provides tons of entertainment and surprises by the volume of startups that get traction via eCommerce sales. Yet, the most exciting part of the show is discovering novelty products and services they launch, which you always wonder, how you could never thought of those. So, without much ado, here is my long list of eCommerce sites and products that launch well online.
offers unique baby clothes, yet launched with baby moccasins, too cute to not buy even if you have no babies. Since its appearance on the show, the team increased also uses bundles as a way to increase profit (a common well-working strategy for any ecommerce shop owner as I share the details in my book).
Is a pretty cool idea that many dog lovers in US might like, did not get a deal at the show, yet followed Mark Cuban advice to go direct to consumer and sell via ecommerce, resulting in over 130% increase in sales. The appearance on the show also helped with a traffic bump of 55,000%.
Is simply a better way to accessorize your iPhone, which amused both Lori Greiner (and got her funding) and Robert Herjavec. The team seems to be pushing the traditional retail channels more than the site given small traffic (under 10KUV), yet represents a very desirable product for other retailers to add to the product assortment as a novelty piece.
Clearly serves a unique market, yet all men that swore to never shave now have a decent grooming option to stay civil, attractive and be pampered and the market loves the product (see there over 600 reviews on a product page and decent social sharing proof).
Is an invention by a husband, watching his wife bake, just adding a measure table made her experience so much more enjoyable. I would surely look into other products in the space and see opportunities to partner as an addition to a gift bundle for people who love baking.
Was very much by the consumers and appearing on the show made a big difference, allowing the company of three to grow into 75 people and become a multi-million business. The idea to design your own shoe is super appealing to any woman and the ability to scale this business proved the business model to work.
was a discovery as a healthy popcorn option that people will love and they did. A very yummy product that can also be offered as part of the bundle in some edible ecommerce startups.
is a solution for hard core strength athletes to keep their hands less ripped. Since the air, the team release new products (variations of hand protection items). Very niche, thus very useful.
is a story of a couple that launched the business based on one idea of a specific shoe or a running lifestyle that is also unique. The market expanded to lightweight sandal that is super versatile. Impressive traction with PR!
Is all about choosing clothing that can much more useful with pockets to help you carry all you need on. Surely, this is not something you can buy in any clothing store, hence the business model allows for standing out in this industry.
is a local SF startup that created a new product from combining a journal and a lamp. A fun gift item for sure!
are protein bars made from crickets, which provide higher volumes of it if compared to other sources and also is sustainable way to produce this snack. Per its product page, it is super healthy on all fronts, just required you to get ok with the idea of eating crickets.
is like a pocket variation of the prior startup yet targeted for women, you get the pockets in your bras and T-shirts and off you go. A very popular product featured on many content sites and PR, which also got a deal with Barbara Corcoran.
is an impressive story of 2 Columbia university architecture students (women) who invested 7500 of their own money, won scholarships and crowdfunding campaigns and developed an alternative product to provide lighting in extreme conditions or off the grid. The team got $250,000 in sales in year 1 and over 1M after, while expanding its product line. Of course they did got a deal on SharkTank as well. A very useful product.
Is an example of social entrepreneurship, a Tote or backpack variation of Toms Shoes, started by a couple from their home, inspired by hand-sewn bag from their travels, working with college students for product adoption and growth.
18 Lumi.com (Inkodye)
Had a few pivots as a startup, yet is led by a very ambitious female entrepreneur Jesse, who raised over $270,000 on kickstarter and sold to over 1500 retailers her print-on demand kits (from the business she acquired for $50,000). Business Insider had a detailed piece on her success.
is another custom product that you cannot buy anywhere else that your child creates (draws). A very delightful product that not only makes for a differentiating business, but also develops the sense of (I can do anything) in your kids. I am pretty sure that there is a really good benefit from giving this kind of a toy to your child, who might realize that dreams come true from their own unique ideas.
is a fun, sleek accessory product, well-positioned into a grooms gift category, really took off with the consumers from year 1 of launch making 1.5M and later 2.5M.
21 Tipsy Elves
is my old favorite of a fun, event-based clothing company that grew significantly in the last 3 years, making itself into Internet Retailer Second 500. Ugly sweaters sell and bear ideas for other products that can help you make a statement of who you are! Want more examples of startups in the ecommerce space with actionable customer acquisition tips, tools and examples? Pick up my book on Amazon, just $9.99 on Kindle, readers say “It’s like encyclopedia for ecommerce.”