10 New eCommerce Sites That Inspire Sales With Design, Merchandising & Novelty
Every once in a while, I have an urge or a professional craving, so to speak, to scout new & fresh eCommerce sites to get my love for the trade back. So, I go on a hunt for new online shops and always catch a good list that strikes with novelty, inspiring designs and good examples of well-applied laws of eCommerce merchandising, online marketing and conversion optimization.
Here is my selective list of newfound eCommerce Love. Graze for your own pleasure and inspiration, those tips & lessons are super easy to re-apply by any eCommerce startup or entrepreneur:
1. Bucketfeet.com is a niche site that sells hand-drawn shoes, inspired by two nomad travelers with a mission to connect other travelers with artists around the world and spark conversations from all that creativity and diversity. What works for them is surely unique product assortment, smart marketing via the way they speak to their customers, use of social channels effectively and speaking in context on each and a well-played balance of brand + commerce business model, expressed in design. Healthy traffic of 50K and it is being growing fast in the last 4 months!
2. Greats.com is another shoe site (seems like a niche that knows no end in innovation) that does excellent job at merchandising the assortment while showing only a few pairs, selling in bundles and differentiating itself with the language that their customers speak.
That exit ad is a good example of being racy, catchy, yet totally appropriate for the target audience – men.
3. Lillypulitzer.com seems like another clothing site, yet shop on closely and you will find how it manages to use videos well in merchandising, those videos are not the kinds we are used to. They truly bring the model into the shopping experience and let us feel it is all real. The quality of video merchandising is superb, you truly do shop the video. I wonder what eCommerce platform they use, Venda perhaps? Also, very strong social audience on Facebook, Twitter & Pinterest.
4. Scottvest.com is a niche eCommerce site based on very unique products – jackets and outwear with the most pockets one can imagine or in other words, well-designed clothing with thought-out pocket convenience to make you free – perfect for an urban dweller, especially in places like NY or Moscow with condensed population. Great use of pre-orders, smart way to communicate product benefits through showing all those pockets via X-ray vs. simply taking pictures and differentiating even more through making the product integrated with tech (RFID-sensing tech to protect your data).
Facebook traffic is strong of 11%, why – see the best sharing integration, note the URL.
5. Julibox is a subscription eCommerce site for cocktails. Gotta love internet commerce! What strikes with this site is bold email capture on the initial visit & well-applied strategy of curating products and content for the lovers of cocktail culture, plus social proof. It seems like a homegrown startup, so hope the team behind it will keep charging forward and grows the membership further.
6. DollarShavingClub.com is not exactly new yet truly punches you with its boldness, personality and persuasive design as it follows the key rules how to make you buy. If you go outside and view its online presence, you can spot excellent youtubing, content marketing and Facebooking. The site is getting closer to 1M UV, so pay attention to that – the team behind does its merchandising, marketing and from what I heard eCommerce operations well.
7. Reuseit.com is an Eco friendly eCommerce site where you can buy reusable bags, water bottles, saving 1% of the planet. Looks like a small site, yet per Compete has a good size traffic of 70K UV. From the high-level site experience view, the site diligently follows the rule of 3 for simplicity and conversion. You also can spot strategically placed messaging through the pages – rather compelling for the shoppers of that nature: a quote from Oprah here, a do-good message here are good examples of communicating intangible benefits or reasons why take part in this shopping. It is more than that – is a considerate choice and a contribution. How do you communicate your intrinsic outcomes?
8. Quirky.com has a unique business model: product creation driven by the demand and voting of the crowds that submit ideas and guide the team in deciding which to produce. If you browse the site, you will be amazed at the multi-functionality and ingenious of some items like flexible power strips, egg separators and cutting boards with prep storage. What a truly unique take on a business model for eCommerce from product sourcing, to manufacturing and selling. Novelty here truly inspires and makes one develop a taste of shopping for multi-functional goods vs. to what we are used today.
9. Competitivecyclist.com strikes with superb quality product imagery, very distinct product knowledge which shows in copy and very focused, clean product pages design, optimized for conversion. Lots of good info to make a decision, yet presented well and intelligently through various use of fonts, colors, white space and the rule of prioritized messaging – bold for free shipping, add-to-cart and price button and greyed out for all else.
10. Republicbike.com is another bike estore, yet with a personality! The same product it seems, yet if you look closely, the business model behind is different, so is the design that clearly targets more expressive and casual bikers vs. professional athletes above.
This site allows you design your own bike, customize it and have it built for you with all the quirks and character you desire. How cool is that! Love their usage of graphics that gives you a better comparative perspective of bike designs that exist even if you know nothing about types of bikes.
Love the examples above?
See more what you can create from the eCommerce business model perspective, marketing, design and operations in my book (covers over 92 sites, where I break down all formulas into strategies and tactics to repeat).