Yabbly community helps you choose
Every year, SXSW provides a spotlight opportunity for upcoming startups that reinvent the way we do things. Last year, Pinterest was launched into the consumer universe. This year, from my trip, one of the finalists at the Accelerator awards, Yabbly, stood out. I wished they had won the contest since Yabbly does have a potential to impact our shopping experience online, offline and in between.
Yabbly, a quora for purchase decisions, a web-based community with a mobile app for people who have been there. At first glance, you might think, so what, another community site that I might join here and there and abandon with time. Yet, looking closely, you get quality advice from people who have been there. Plus, its niche focus on product decisions makes for a good business case and application. And, helping me choose – will always have a value as long as we live, since that is what we do all the time, conscious or unconscious! Tweet this
Yabbly brings shopping recommendations from humans to you, when you need to make a decision and tailors them to your situation as your decision evolves. In other words, the common written product reviews are parsed through by search queries and sometimes leave much to be desired, like using Google translator for lyrics of that beautiful song in the language you do not speak. The translation gives you a basic idea, yet loses the details of the poetic emphasis and at times the hidden message you wish to decode. Yet, with Yabbly, humans come to help, like that foreign language interpreters in this example. Yabbly proves again that Artificial Intelligence is great but will never substitute the flexibility of the human brain. Even if current product recommendations tend to evolve with every click, Yabbly’s way to influence your decision is almost impossible to program as a business rule. Humans trade active life knowledge. They have a great video that describes why do Yabbly.
Or consider this. Each of us might have one or two good friends we like to ask a purchase advice. Usually, those friends are so good and thorough in walking us through the A-B-C-D options, pros and cons, that eventually we tend to fall on them for the rest of our purchase decisions. Yet, deep down, we realize that this ride might be a limited express. Our friend might get annoyed from this dependence or might not be there all the time. And we want to make smart purchase decisions based on human knowledge and prior life experience all the time! Plus, we want to do so fast, cheap and without physical travel – transcending the space, so to speak. What should we do in that case?
That is when Yabbly comes to rescue, with real-time qualitative feedback for you to mule over, and at your finger tips wherever you are (they have a mobile app as well, so you can do it in bed and restroom as we all are guilty of). From my experience for the last 2 days, it’s pretty reliable in its promise: I got 4 insights on what vacuum cleaner to buy and got reminded via email once and got a few phone notifications to stay engaged in the decision making process. Yabbly enables social decision making experience. It also exposes you to other peoples’ thinking process and thus differs from the usage-based or somewhat-biased-at-times product reviews.
With time and proper adoption, Yabbly’s content can be a new product page functionality, perhaps a module next to the reviews – “To buy or not to buy?” for shoppers that saved an item for later and need the real time insight.
Check out Yabbly for yourself and see what happens.
Update: on April 18, 2013 – Yabbly added a new feature – Recommended feed that predicts questions you’ll love to follow or answer http://bit.ly/YuOm0N Very futuristic!